PRESTWICH
GOLF
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Overview
We were approached by a forward-thinking golf club who wanted to break free from tradition.
Prestwich Golf Club picked the Department for Digital to transform their website and membership strategy. Our mission was to deliver a modern take on a traditional business model that converted traffic to revenue and placed Prestwich at the forefront of golf clubs in England.
Services: Website | Strategy | Integrations | AI
Turnover Increase
53%
Membership Growth
83%
Monthly Increase
£9,500+
Category
Leisure
Solutions
Build a site & payments system to change the game.
We conceived an all-new membership proposition for the club, based on Modern flexibility. We built a tailor-made website and payments system that’s completely integrated with the rest of the club’s tech stack and removes the typical barriers to entry that nearly all golf clubs insist on.
This powerful conversion ecosystem offers potential club members a completely seamless end-to-end experience from enquiring to joining the club in less than 5 minutes. The result? A huge 83% increase in membership.
Design
Style and substance meet in slick design.
First-class design and user experience were integral to the project, so we spent dedicated time ideating and finessing the site’s UX and UI. We created beautifully designed, branded pages with the attention to detail and elegance you’d expect to find at a top-level club.
All the while, our core offering of ongoing support and updates ensures the club’s site is alive with content and can adapt with the club’s marketing efforts across the season.
Partners
An automated world that's built to last.
Underpinning the entire project is a meticulously planned CRM journey which sends personalised, automated actions at every moment that matters. From signup journeys, news and visitor follow-ups, each email is hyper-personalised and targeted for the business.
After an astonishing first year, our work with the business is ongoing as we continue to improve all available revenue streams through continued digital innovation.
